Covid-19: How to take advantage of the quiet time and improve your photography business.
Updated: Mar 16
We, photographers, have to assume that bookings will be affected and that they may drop over the coming months. So, why not take advantage of the quiet time and spend time learning new techniques and improving your photography business.
If you’re currently experiencing a quieter period in your photography business, here you’ll discover some of the best ways to deal with it:
Contact all your past clients and ask for testimonials. Testimonials shouldn’t be short like “Irina was amazing, I would highly recommend her". Instead, ask specific questions and their honest experience of working with you. Read this excellent article on how to get great testimonials.
Create Google alert. Google Alerts is a content change detection and notification service, offered by the search engine company Google. Set up alert for your business name and your personal name to track mentions related to your business. It can unveil some amazing opportunities Here is step by step guide.
Refresh your website look. By updating your existing content on your website is an effective way to engage your visitors. Check out 7 Things You Can Do to Make Your Photography Website Stand Out.
Improve your ranking. SEO ranking is the position at which a webpage appears on a results page that is determined by algorithms specific to search engines. 13 Super-Easy Ways to Immediately Improve Your SEO Rankings.
It's time to review your finance and cost of running a business. Here are different methods, you might be able to cut down your business expense. For example, less traveling. Plenty of meetings now can be done on Skype or WhatsApp. Trade your service. For example, if your supplier or vendor can use the product or the service you provide, you both may be able to work with each other on a deal that will end up saving both of you money. Check for new offers and discounts. Go paperless. Save on printing by setting up electronic forms. These 50 Fantastic Ways Will Cut Your Business Expenses!
Get FREE online courses on Facebook and Instagram to help improve your skills. You can learn by selecting individual modules, or dive right in and take an entire course end-to-end. Facebook Blueprint 126 courses are FREE. Choose beginner lessons or expand your skills with advanced marketing concepts.
Get certified in the Fundamentals of Digital Marketing. Master the basics of digital marketing with FREE Interactive Advertising Bureau-accredited course. There are 26 modules to explore, all created by Google trainers, packed full of practical exercises and real-world examples to help you turn knowledge into action.
Take Harvard photography classes online for FREE. Harvard photography professor Dan Armendariz recorded all of his lectures for the Exposing Digital Photography course, and they’re now available on YouTube (videos are also hosted on the course website). As a Harvard course, this series of lectures goes beyond the how-tos and covers aspects like the science behind photography, though the course description says the overall class goal is to, of course, improve both photographic skills and understanding. This course is available online as part of the Harvard Extension School that offers a number of free courses as well as paid classes with certifications and actual college credits. The photography lectures were recorded in 2015, but the information is still current.
Create impactful social graphics, web pages, and short videos in minutes with Adobe Spark for FREE if you have Adobe account. Spark is available on the web and on mobile so you can create and share whenever inspiration strikes.
Discover how money flows in personal and business environments and develop the skills to manage your finances with this online FREE accounting and bookkeeping course from the Open University. This course is for anyone wanting an introduction to bookkeeping and financial accounting. It might be of particular interest to small business owners, people who are self-employed or those wanting to better manage their own finance. You don’t need any previous experience.
The eight Ivy League schools are among the most prestigious colleges in the world. They include Brown, Harvard, Cornell, Princeton, Dartmouth, Yale, and Columbia Universities, and the University of Pennsylvania. All these universities now offer FREE online courses across multiple online platforms. 450 FREE courses you can take right now.
The WhatsApp Business app was built with the small business owner in mind. With the free-to-download app, businesses can interact with customers easily by using tools to automate and quickly respond to messages. Check it now.
12 strategies to win customers for your business. How to get clients for your business or how to win customers is one common challenge for every business, small or large. Customers have many choices, but they will choose your brand if you keep their touches at heart. With the right messaging, focus on strategies to win customers.
Learn how to write the perfect business email. Also (my favorite) email hack "Undo Send". Have you ever clicked send and then gasped in horror? Perhaps it’s an ‘I didn’t mean to send it to that Brad!’ situation. Or it may be the less embarrassing but still annoying ‘I meant to include Brad on that email!’ scenario. Thankfully, there is a solution to this potential embarrassment with the addition of ‘Undo Send’.
Get your images featured in Vogue Italia. PhotoVogue is open to all photographic genres, from portrait to reportage, from fashion to street photography: all you have to do is sign up, fill in the provided form with your details and, after receiving the approval of the Editorial Staff, you can start uploading your photos.
Get a few photography awards. The NPS is one of the UK’s fastest growing photographic organisations and offers so much for the professional or enthusiast photographer. They are currently accepting entries for competitions from both members and non-members and there is also no fee for entry.
I hope you will find some of these ideas helpful. Let me know in comments if your photography business has been affected by COVID-19 coronavirus and how are dealing with it?